Thursday, December 23, 2010

George W. Bush's Facebook fans more engaged than Obama's?

So says a writer at the Huffington Post, of all places, citing that even though President Barack Obama boasts more Facebook fans:
... a large audience is not necessarily an active audience.

Though fewer than 640,000 Facebook users have "Liked" former President George W. Bush's Facebook page, these users tend to interact more with posts than fans of Obama's page do, according to a new report.
Engage, a political analysis and strategy agency focusing on new media, reports the following statistics from a study of popular Facebook posts:
On average, President Obama's last 10 posts have been liked an average of 11,579 times, to Bush's 6,655 times. That works out to more than 1% of Bush's fan base interacting with his page on any given post. For President Obama, it works out to a pretty weak 0.07% fan interaction rate -- and a 13-fold advantage for Bush on that score.
That along with tremendous book sales for "Decision Points" makes a nice Christmas present for GWB! Merry Christmas and Happy New Year!

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