Small Business Saturday, which falls between Black Friday and Cyber Monday, supports the national movement to drive consumers to shop at local, independently owned businesses during the heaviest shopping weekend of the year. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.
The lieutenant governor noted:
“I urge Virginians to buy local on the Saturday after Thanksgiving and support the small businesses in their communities. Small businesses contribute positively to local economies by supplying much needed jobs and generating large tax revenues. Please take this opportunity over the holiday weekend to patronize small shops, restaurants and service providers that help Virginia’s economy grow.”According to the second annual Small Business Saturday Insights Survey released by the National Federation of Independent Businesses and American Express, 67% of small business owners will offer discounts on specific items or general discounts and 36% will offer coupons for future offers or discounts.
To learn more about Small Business Saturday, please click here: https://www.americanexpress.com/us/small-business/shop-small/.