This weekend's 29th Annual Donald W. Huffman Republican Advance will be held at Virginia Beach and features workshops and seminars on Saturday about a variety of topics.
For anyone running for public office or running the campaign of a candidate, there's one seminar you should attend. "Media Relations in a New Media World" will be led by Jim Hoeft and Shaun Kenney, two new media professionals in Virginia communications, and principals of Virginia Line Media LLC. In today's competitive political world, it is imperative for a modern campaign to understand how to implement an effective communication strategy that utilizes all media tools at their disposal.
Hoeft and Kenney will provide the tools necessary for activists and leaders to develop and execute an effective campaign communication strategy before a crisis -- and what to do when there is one. Topics covered will include media relations, online media, social media, and marketing/public relations. A sample campaign will be developed, with a discussion of what works, what doesn't, wasting time online versus being productive, and the amount one should spend on media relations.
Virginia Line Media LLC is a Chesapeake-based network that features radio, print, and Bearing Drift, known as Virginia's conservative voice, an online source for news, opinion, and information. Created in 2004 by Hoeft, Bearing Drift is home to some of the most recognized names in the Commonwealth's blogosphere.
"Media Relations in a New Media World" will be offered on Saturday at 9:45 a.m. and 3:45 p.m. in Coral Reef D room of the Cavalier Hotel.
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